Alex Minkin…

Alex Minkin…

A multidisciplinary designer and creative explorer.

I design brands, interfaces, and experiences that help organizations explain complex work clearly — from research and education to emerging products and shape projects across mediums, bringing the right visual and interactive elements together into clear, cohesive communication.

Alex Minkin…

A multidisciplinary designer and creative explorer.

I design brands, interfaces, and experiences that help organizations explain complex work clearly — from research and education to emerging products and shape projects across mediums, bringing the right visual and interactive elements together into clear, cohesive communication.

Featured Work

A curated selection of projects that reflect my commitment to simplicity and purposeful design.

More info for

mobile coming soon.

Please view on desktop.

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Services

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Services

Brand Identity

1

I develop brand systems that help organizations present themselves clearly and consistently — from initial positioning through visual language and real-world application.

Positioning and Messaging

Identity Systems

Brand Guidelines

Naming & Tone of Voice

Visual Standards

Product & Interface Design

2

I design interfaces and user experiences that make complex information easier to understand, whether for customers, internal teams, or public audiences.

Web Applications

UX Structure

Interaction Design

Design Systems

Prototyping

Art Direction

3

I create visual direction for campaigns, environments, and communications — ensuring ideas translate coherently across print, digital, and physical spaces.

Campaign VIsuals

Environmental Graphics

Launch Materials

Marketing Collateral

Photography Direection

Strategy & Creative Consulting

4

I help teams clarify problems before they start designing — identifying communication gaps, aligning stakeholders, and defining practical next steps.

Brand Audits

Project Planning

Cross-team Alignment

Comms Strategy

Creative Direction

Brand Identity

1

I develop brand systems that help organizations present themselves clearly and consistently — from initial positioning through visual language and real-world application.

Positioning and Messaging

Identity Systems

Brand Guidelines

Naming & Tone of Voice

Visual Standards

Product & Interface Design

2

I design interfaces and user experiences that make complex information easier to understand, whether for customers, internal teams, or public audiences.

Web Applications

UX Structure

Interaction Design

Design Systems

Prototyping

Art Direction

3

I create visual direction for campaigns, environments, and communications — ensuring ideas translate coherently across print, digital, and physical spaces.

Campaign VIsuals

Environmental Graphics

Launch Materials

Marketing Collateral

Photography Direection

Strategy & Creative Consulting

4

I help teams clarify problems before they start designing — identifying communication gaps, aligning stakeholders, and defining practical next steps.

Brand Audits

Project Planning

Cross-team Alignment

Comms Strategy

Creative Direction

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Process

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Process

My process is simple, purposeful, and adaptable.

I believe great design is a result of clarity, collaboration, and craft.

Discover

1

I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.

Define

2

I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.

Design

3

Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.

Deliver

4

I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.

Discover

1

I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.

Discover

1

I begin by listening, gaining a deep understanding of your goals, audience, and challenges through research and conversation.

Define

2

I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.

Define

2

I distill insights into a clear direction. Strategy, structure, and creative foundations are established to guide the work forward.

Design

3

Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.

Design

3

Ideas take shape through thoughtful design. I explore, refine, and iterate with intention, always rooted in purpose and simplicity.

Deliver

4

I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.

Deliver

4

I finalize and hand off with care. Every element is prepared for implementation with clarity, consistency, and attention to detail.

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FAQs

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FAQs

Wondering How I Work?

Answers to common questions about my process, services, and how I work.

1. What services do you offer?
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I offer brand identity creation services AND marketing tactics that stem from brand including: • Social Media Content • Banner Ads • Website Design • Print including direct mail and out of home • 3D visualization of experiential environments, and much more...

2. Do you code?
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Not really. I am familiar with markup languages like HTML and CSS and am able to make small changes. For more advanced languages like JavaScript, I understand what they do, but I do not edit or write this and other more advanced kinds of code.

3. How do you price your projects?
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I charge by the project, not hourly*† with a couple of exceptions. Every project is different so I price depending on the complexity of needs * Rates become hourly when work beyond scope laid out in contract † If you need any one-off production work (meaning brand laguage is already in place), I charge $100/hr

4. What is your typical project timeline?
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Every project is different. For example, a logo may take 2 weeks but a logo suite could take a month. Timelines are always decided by consensus between the me and the client, taking both of our needs into account.

5. Can we collaborate remotely?
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Absolutely. Most of my work is done remotely, and I've partnered successfully with clients across time zones. Clear communication and structured check-ins keep everything on track.

6. Do you accept one-off design tasks or only full projects?
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I strongly prefer larger projects for the following reasons: 1) Clients often don't realize that when you create one new branded deliverable, discoveries come up in the design process that inform changes in other deliverables. 2) It keeps me engaged with the client longer and is better for my career I will choose whether I want to take on one off branding projects at my own discretion If the project is purely production only, I charge $100/hr

1. What services do you offer?
icon

I offer brand identity creation services AND marketing tactics that stem from brand including: • Social Media Content • Banner Ads • Website Design • Print including direct mail and out of home • 3D visualization of experiential environments, and much more...

2. Do you code?
icon

Not really. I am familiar with markup languages like HTML and CSS and am able to make small changes. For more advanced languages like JavaScript, I understand what they do, but I do not edit or write this and other more advanced kinds of code.

3. How do you price your projects?
icon

I charge by the project, not hourly*† with a couple of exceptions. Every project is different so I price depending on the complexity of needs * Rates become hourly when work beyond scope laid out in contract † If you need any one-off production work (meaning brand laguage is already in place), I charge $100/hr

4. What is your typical project timeline?
icon

Every project is different. For example, a logo may take 2 weeks but a logo suite could take a month. Timelines are always decided by consensus between the me and the client, taking both of our needs into account.

5. Can we collaborate remotely?
icon

Absolutely. Most of my work is done remotely, and I've partnered successfully with clients across time zones. Clear communication and structured check-ins keep everything on track.

6. Do you accept one-off design tasks or only full projects?
icon

I strongly prefer larger projects for the following reasons: 1) Clients often don't realize that when you create one new branded deliverable, discoveries come up in the design process that inform changes in other deliverables. 2) It keeps me engaged with the client longer and is better for my career I will choose whether I want to take on one off branding projects at my own discretion If the project is purely production only, I charge $100/hr

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Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

alexminkindesign@gmail.com

Designed by Alex Minkin

All rights reserved, ©2026

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

alexminkindesign@gmail.com

Designed by Alex Minkin

All rights reserved, ©2026

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

alexminkindesign@gmail.com

Designed by Alex Minkin

All rights reserved, ©2026