New Home Buddy
Brand identity, UX strategy, and web application design for real estate technology
New Home Buddy
Brand identity, UX strategy, and web application design for real estate technology
Scope
Scope
Brand Identity
Brand Identity
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Product & Information Design
Product & Information Design
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Intro
(01)
Launching a Real Estate Platform from Concept to Product
Founded in Texas, New Home Buddy connects real estate agents and builder sales teams with tools to promote new homes, generate leads, and track engagement—replacing fragmented social-media workflows with a unified platform.
Role: Brand Identity + Product UI/UX
My contributions:
• Developed the launch brand identity and logo
• Established a Figma component system
• Designed core application screens and user flows
• Structured UI patterns the developer could implement
Video intro for New Home Buddy (produced by New Home Buddy, LLC. I was not in charge of producing this video)
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Brand Identity
(02)
New Home Buddy was starting from scratch but needed to feel immediately usable — like Zillow
Problem: New Home Buddy needed a digital experience that felt familiar and approachable while supporting three distinct audiences — builders, real estate agents, and home buyers — each with different technical experience levels.
Approach: I began with a brand questionnaire to define audience expectations and usage scenarios. From there I created a visual identity and UI direction using rounded typography, clear hierarchy, and approachable color choices, establishing patterns that made the platform understandable for first-time users and implementable for the developer.
Result:
The identity gave the founders a public presence for a pre-launch product and provided a consistent interface framework the developer could build from. Stakeholders were able to demo and begin using the platform while development continued.
Primary Blue
Light Bluer
Green
Grey
White
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Product & Information Design
(03)
Designing the Core Search Experience
Problem: The platform needed to support two different search behaviors — browsing general floor plans and viewing specific homes for sale — without confusing users or overloading the interface.
Approach: I structured the map page around a clear primary filter that switches between floor plans and active listings. Supporting card layouts visually distinguished each content type while maintaining a consistent interaction pattern across the interface.
Result: Users could understand how to navigate the platform immediately and move between browsing and active listings without learning a new interface — allowing early testers and stakeholders to demo and evaluate the product before full development was complete.
Top: Wireframe of how users can switch between 'plans' and 'inventory' using Build Status Filter Bottom: Hi Fi recording build status filter working
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Product & Information Design
(04)
Turning Searches Into Shareable Sales Tools
Problem: Builders and agents needed a way to save custom home searches and easily share them with clients or use them for outreach — without manually recreating listings across email and social media.
Approach: I designed a saved-search system that allowed users to apply location and filter criteria, generate shareable links, and organize searches into labeled folders. The interface supported sending results directly to clients or posting them publicly as lead-generation content.
Result: The feature transformed browsing into an actionable workflow: users could quickly package listings and distribute them across channels, enabling agents and builders to communicate available homes and begin conversations with prospective buyers more efficiently.
Top-Left: User flow for creating and saving searches Top-Right: Wireframe of the lead gen page where searches are saved Bottom: Hi Fi recording of process
New Home Buddy
Brand identity, UX strategy, and web application design for real estate technology
Scope
/ Brand Identity
/ Product & Information Design
/
Intro
(01)
Launching a Real Estate Platform from Concept to Product
Founded in Texas, New Home Buddy connects real estate agents and builder sales teams with tools to promote new homes, generate leads, and track engagement—replacing fragmented social-media workflows with a unified platform.
Role: Brand Identity + Product UI/UX
My contributions:
• Developed the launch brand identity and logo
• Established a Figma component system
• Designed core application screens and user flows
• Structured UI patterns the developer could implement
/
Brand Identity
(02)
New Home Buddy was starting from scratch but needed to feel immediately usable — like Zillow
Problem: New Home Buddy needed a digital experience that felt familiar and approachable while supporting three distinct audiences — builders, real estate agents, and home buyers — each with different technical experience levels.
Approach: I began with a brand questionnaire to define audience expectations and usage scenarios. From there I created a visual identity and UI direction using rounded typography, clear hierarchy, and approachable color choices, establishing patterns that made the platform understandable for first-time users and implementable for the developer.
Result:
The identity gave the founders a public presence for a pre-launch product and provided a consistent interface framework the developer could build from. Stakeholders were able to demo and begin using the platform while development continued.
Primary Blue
Light Bluer
Green
Grey
White
/
Product & Information Design
(03)
Designing the Core Search Experience
Problem: The platform needed to support two different search behaviors — browsing general floor plans and viewing specific homes for sale — without confusing users or overloading the interface.
Approach: I structured the map page around a clear primary filter that switches between floor plans and active listings. Supporting card layouts visually distinguished each content type while maintaining a consistent interaction pattern across the interface.
Result: Users could understand how to navigate the platform immediately and move between browsing and active listings without learning a new interface — allowing early testers and stakeholders to demo and evaluate the product before full development was complete.
Top-Left: User flow for creating and saving searches Top-Right: Wireframe of the lead gen page where searches are saved Bottom: Hi Fi recording of process
/
Product & Information Design
(04)
Turning Searches Into Shareable Sales Tools
Problem: Builders and agents needed a way to save custom home searches and easily share them with clients or use them for outreach — without manually recreating listings across email and social media.
Approach: I designed a saved-search system that allowed users to apply location and filter criteria, generate shareable links, and organize searches into labeled folders. The interface supported sending results directly to clients or posting them publicly as lead-generation content.
Result: The feature transformed browsing into an actionable workflow: users could quickly package listings and distribute them across channels, enabling agents and builders to communicate available homes and begin conversations with prospective buyers more efficiently.