Disney Yellow Shoes

Print and environmental marketing for Disney Parks through Yellow Shoes

Disney Yellow Shoes

Print and environmental marketing for Disney Parks through Yellow Shoes

Scope

Scope

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/

Brand Identity / Story-Driven Experiences / Product & Information Design / Environmental Graphics

Brand Identity / Story-Driven Experiences / Product & Information Design / Environmental Graphics

/

Story-Driven Experiences / Product & Information Design

(01)

Launching Star Wars: Galaxy's Edge with an Epic Keepsake

While supporting Disney Parks & Experiences, I created guest-facing print materials for themed environments where graphics function as part of the story. For the opening of Star Wars: Galaxy’s Edge, the goal was a guide that worked both as navigation and as a collectible artifact.

I designed a 7-panel accordion-fold guide introducing locations and attractions while matching the land’s visual language, allowing guests to navigate the space without breaking immersion. A smaller companion brochure was also produced for easier distribution and everyday reference.

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Brand Identity / Product & Information Design / Environmental Graphics

Brand Identity / Product & Information / Environmental

(02)

(02)

Evergreen Disneyland Resort Illustration System

Between major campaign launches, Disneyland Resort needed branded visuals that could remain relevant year-round across the park experience. The goal was to create a flexible illustration system that felt timeless while still recognizably part of the Disney visual world.

I designed a series of stylized illustrations based on iconic park elements — It’s a Small World, Sleeping Beauty Castle, Pixar Pal-A-Round, and fireworks — using a cohesive mid-century-inspired aesthetic. The system was built to scale across ticketing, signage, and environmental graphics, allowing the resort to maintain a consistent visual presence between seasonal campaigns.

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Story-Driven Experiences / Product & Information Design

(01)

Launching Star Wars: Galaxy's Edge with an Epic Keepsake

While supporting Disney Parks & Experiences, I created guest-facing print materials for themed environments where graphics function as part of the story. For the opening of Star Wars: Galaxy’s Edge, the goal was a guide that worked both as navigation and as a collectible artifact.
I designed a 7-panel accordion-fold guide introducing locations and attractions while matching the land’s visual language, allowing guests to navigate the space without breaking immersion. A smaller companion brochure was also produced for easier distribution and everyday reference.

/

/

Brand Identity / Product & Information Design / Environmental Graphics

Brand Identity / Product & Information / Environmental

(03)

(03)

Mickey's Mix Magic Event Branding and Launch Materials

Disneyland’s Mickey’s Mix Magic was a nighttime fireworks and dance party combining DJ music with projection-mapped animation on Sleeping Beauty Castle. The launch required a visual identity that could bridge music culture and classic Disney iconography while remaining legible across the park environment.

I developed a logo and graphic system built from equalizer-bar forms that assemble into the silhouette of the castle, visually linking sound and place. The identity extended across event signage, print collateral, and apparel, creating a cohesive presence throughout the park and supporting the rollout of the new nighttime experience.
↓ Event projection mapping for reference only. Not created by me.

Disney Yellow Shoes

Print and environmental marketing for Disney Parks through Yellow Shoes

Scope

/ Brand Identity
/ Story-Driven Experiences
/ Product & Information Design
/ Environmental Graphics

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

alexminkindesign@gmail.com

Designed by Alex Minkin

All rights reserved, ©2026

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

alexminkindesign@gmail.com

Designed by Alex Minkin

All rights reserved, ©2026

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

alexminkindesign@gmail.com

Designed by Alex Minkin

All rights reserved, ©2026